Wall Drug

Faced with a declining business, signs outside town along the road for miles saved this business and created a tourist trap for 3 generations of the Hustead family. Coffee is still 5¢ and ice water is free. The business survived and the tiny town prospered from the tourists, stopping off I90 to see oddities like a 60 ft dinosaur that raises its head to frighten onlookers every 12 minutes.